It was reported a couple days ago that Nike sued MSCHF Product Studio, which collaborated with Lil Nas X on the controversial “Satan shoes.” Now, it looks like that situation is swinging in Nike’s favor so far, as The Hollywood Reporter notes that a federal judge has ordered MSCHF to stop selling the custom Air Max 97 shoes. The shoes quickly sold out when initially put for sale, so it would seem Nike is trying to prevent those orders from being fulfilled.
Nike filed a trademark lawsuit against MSCHF earlier this week and followed up with a motion for a temporary restraining order and preliminary injunction. Nike claims the shoes will dilute their brand and the company “submitted evidence that even sophisticated sneakerheads were confused.” A Nike attorney also noted, “We have submitted numerous evidence that some consumers are saying they will never buy Nike shoes ever again.”
In a letter to the judge, MSCHF’s attorneys argued that the limited edition shoes are “not typical sneakers, but rather individually-numbered works of art that were sold to collectors for $1,018 each,” and notes that confusion among the shoes’ customers isn’t likely “given the sophistication of purchasers.”
Naturally, Nas has handled the whole situation with his signature sense of humor.