The Group Behind The ‘1 Pet Picture, One Tree’ Campaign Appears To Be A Huge Scam

Twitter user @SabrinaBabySlut posted a video on November 7th joking about the “girl who made the ‘post a photo of ur pet and i’ll plant a tree,'” gaining over 380 retweets and 2,300 likes in two days (shown below).

Plant A Tree Co. Admission

On November 8th, 2021, the Instagram account Plant a Tree Co, a nature-focused and charity-based account, admitted to first posting the sticker, noting that they deleted their original post 10 minutes after posting upon realizing they would be unable to fulfill the promise of their campaign. The post read:

We posted the new “Add Yours” story as a fun tree planting campaign where we can show off our awesome pets! We immediately realized the post would grow too big and that we didn’t have the resources to plant that many trees, so we deleted it 10 minutes later. Even though we deleted it, the stories continued to spread out of our control. Our credit for the post was also removed, because of what seems like an @instagram bug. We want to use this awareness for lasting impact, so we created this fundraiser. It is raising money towards @treesforthefuture which is an organization that we love, who is dedicated to planting trees. WE ARE NOT AFFILIATED WITH @treesforthefuture, we are simply raising money through this Instagram fundraiser which will directly go to them, so that they can use it to plant trees. Please share this post and the fundraiser on your story, and tag all your friends, celebrities, and @instagram so they can see this and so we can ACTUALLY plant 4 million trees.