YouTube Has Removed The Dislike Button, Sparking Memes Across Twitter And Reddit

Background

YouTube first announced removing the dislike button on March 30th, 2021, via a Twitter announcement. The reasoning they gave for wanting to remove the feature had to do with feedback they received from creators in regards to targeted dislike campaigns. They emphasized, however, that they wouldn’t remove the dislike button entirely. Instead, they were experimenting with hiding the dislike count; only the creator would be able to see how many users disliked their video. This initial tweet sent from them (shown below) received roughly 29,400 likes over the course of eight months.

YouTube @YouTube In response to creator feedback around well- being and targeted dislike campaigns, we're testing a few new designs that don't show the public dislike count. If you're part of this small experiment, you might spot one of these designs in the coming weeks (example below!). + 978 Dislike Share Download Save DYouTube Font Rectangle Screenshot

Initial reactions to the March 2021 announcement were mostly skeptical of the effectiveness of such an update. For instance, Twitter user @Rimmy_Downunder replied to the tweet, arguing that, “Likes/Dislikes are an important method to judge if a video is trustworthy.” Their tweet (shown below, left) received roughly 1,700 likes over the course of eight months. Other Twitter users, like @Mlickles, referenced the TikTok trend of, “Use me as a dislike button,” which someone can comment under a TikTok video to have people like as a form of a dislike button. Her tweet (shown below, right) received roughly 41,200 likes over the course of eight months.

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