English Rapper Roll Safe Inspires Viral TikTok Trend

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On October 17th, 2021, TikToker @carlsthot, a Shameless fan page, posted a compilation of Lip and Karen footage set to the song, gaining over 450,000 views in a month (shown below).

The video’s original sound became popularized over the course of October leading into November 2021, inspiring over 23,400 videos by November 18th. The most popular are lip-dub videos showcasing something that used to be great but isn’t anymore. On November 3rd, TikToker @teqfla posted a clip of Roll Safe performing the rap, gaining over 5.8 million views in two weeks. This became the dominant sound for the audio, inspiring over 80,000 videos by November 18th. The highest engagement videos follow the same lip-dub trend as the prior sound, often using the green screen effect to show the item and how it changed, as well as to simply show a nostalgic item they used to have, omitting the latter half of the audio (examples shown below, left and right).

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