The trend spread across Twitter over the course of October 2021, resulting in numerous high-engagement examples of the joke. On October 13th, 2021, Twitter user jokesdepartment posted “The masculine urge to own a piece of land,” gaining over 1,300 likes in a month. On October 14th, Twitter user msgfreestripper tweeted, “The masculine urge to scare the hoes,” gaining over 930 likes in the same span of time. On October 16th, Instagram user bodylessorgans posted an image macro captioned, “the masculine urge to embarrass myself daily with little regard for how others might see me,” gaining over 2,200 likes in a month (shown below).
On October 21st, Twitter user mooninfirst posted an image of a pumpkin doing an awkward smile captioned “the masculine urge to,” gaining over 153,000 likes and 13,000 retweets in just under a month (shown below, left). On November 1st, Instagram page rrmeggy posted a Patrick Bateman image macro reading “the masculine urge to do anything but go to therapy,” gaining over 138,000 likes in two weeks (shown below, right). On November 14th, Twitter user @beforewashjosh tweeted, “the masculine urge to hold in my feelings and never say anything about them ever,” gaining over 83,000 likes and 17,300 retweets in five days.