Genilo’s cartoon was translated into English, Arabic and other languages going into 2014. However, the image didn’t receive exploitable meme usage until 2019 within Brazilian Twitter circles. For example, on August 14th, 2019, Twitter account @vittor posted a meme (shown below) with text overlay reading, “Não fuma cigarro / Fuma cigarro,” which translates in English to, “Doesn’t smoke cigarettes / Smokes cigarettes.” The meme (shown below) received roughly 18,000 likes on Twitter over the course of two years.
In April 2021, the cartoon saw more usage as a template on Twitter, still within Brazilian circles. Twitter account @gjsccp posted a version on April 23rd, 2021, (shown below, left) that received roughly 2,800 likes over the course of seven months. Twitter account @buuckz posted a version on September 23rd, 2021, (shown below, right) which received 337 likes over the course of two months.