On April 3rd, 2020, Facebook user John C. Richard Jr posted the earliest known post on the platform about the incident, performing a Facebook Live Q & A. The post received than 5,600 views, 390 shares and 165 reactions in less than two months (shown below).
The following day, the Facebook group “I Run With Maud” launched. They write, “This page was created to help bring awareness on the tragic killing of the innocent Ahmaud Arbery, who was chased and gunned down on February 23rd, 2020 by Travis and Greg McMichael who sought to take the law into their own hands.”
Over the next month, the interest in the incident grew in interest online. On April 23rd, 2020, “Twitter user @Lizlatham97 tweeted, “On Feb 23, 2020, Ahmaud Arbery was murdered in the streets of Brunswick, GA by a man and son duo who HUNTED him down. Literally hunted him down. Because they saw him running down their street. The street that this man has run several times for a workout.” The tweet received more than 19,000 likes and 17,000 retweets in less than one month (shown below, left).