A market research firm supplies manufacturers with estimates of the retail sales of their products from samples of retail stores.


A market research firm supplies manufacturers with estimates of the retail sales of their products from samples of retail stores. Marketing managers are prone to look at the estimate and ignore sampling error. An SRS of 28
stores this year shows mean sales of 64 units of a small appliance, with a standard deviation of 13.8 units. During the same point in time last year, an SRS of 28 stores had mean sales of 48.958 units, with standard deviation 15.4 units. An increase from 48.958 to 64 is a rise of about 24%. 1. Construct a 99% confidence interval estimate of the difference μ1−μ2μ1−μ2, where μ1 is the mean of this year’s sales and μ2 is the mean of last year’s sales.(b) The margin of error is2. At a 0.01 significance level, is there sufficient evidence to show that sales this year are different from last year?


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