ASince childhood Potlu and Chotu had been watching their grandmother procuring


ASince childhood Potlu and Chotu had been watching their grandmother procuring wheat
from the market, washing it well, drying it and getting it converted into Atta. They
conducted a survey to collect data to identify whether there is demand for readymade Atta
and realised that with the growing number of working women, it is the need of the hour to
manufacture high quality Atta. They named their product ‘Gillsbury’ and set up ‘Gillsbury
Atta Factory at a village. To penetrate in the market, they decided to keep the price low. For
maintaining smooth flow of their product into the market and avoiding delays in delivery, it
was decided to store wheat at RMKV services which had scientific processes and logistics
facilitating quick delivery. They also set up an online complaint portal to take care of
consumer grievances.
By quoting the lines from the above paragraph, state five marketing functions undertaken by
Potlu and Chotu for successful marketing of ‘Gillsbury Atta’.​


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