Bill looks over the final schedule and notices that the campaign will generate 500 GRPs in both Atlanta and Macon.


Bill looks over the final schedule and notices that the campaign will generate 500 GRPs in both Atlanta and Macon. He also notices that the cost for achieving this differs a great deal between the two cities, with Atlanta costing nearly three times as much as Macon. Kim explains the difference in cost by noting that while the gross rating points are exactly the same, the two cities differ in


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