Tag Analytics

SEO A/B Testing

SEO A/B testing is limiting your search growth. I know, that statement sounds backward and wrong. Shouldn’t A/B testing help SEO programs identify what does and doesn’t work? Shouldn’t SEO A/B testing allow sites to optimize based on statistical fact?…

The Problem With Image Search Traffic

Google makes it easy for marketers to make bad decisions by hiding the performance of image search traffic. Marketers have grown accustomed to not seeing image search traffic broken out in analytics packages. And Google persists in telling marketers to use…

Tracking Hidden Long-Tail Search Traffic

A lot of my work is on large consumer facing sites. As such, they get a tremendous amount of long-tail traffic. That’s right, long-tail search isn’t dead. But you might think so when you look at Google Search Console. I’ve…