Tag SEO

SEO A/B Testing

SEO A/B testing is limiting your search growth. I know, that statement sounds backward and wrong. Shouldn’t A/B testing help SEO programs identify what does and doesn’t work? Shouldn’t SEO A/B testing allow sites to optimize based on statistical fact?…

Rich Results Test Bookmarklets

Last week Google announced that it was going to deprecate the Structured Data Testing Tool in lieu of the newer Rich Results Test. I use the Structured Data Testing Tool daily to validate structured data on client sites and frequently…

What I Learned in 2019

(This is a personal post so if that isn’t your thing then you should move on.) This is the eighth year that I’ve done a year in review piece. If this is your first time reading one you may need the…

The Problem With Image Search Traffic

Google makes it easy for marketers to make bad decisions by hiding the performance of image search traffic. Marketers have grown accustomed to not seeing image search traffic broken out in analytics packages. And Google persists in telling marketers to use…

Query Syntax

Understanding query syntax may be the most important part of a successful search strategy. What words do people use when searching? What type of intent do those words describe? This is much more than simple keyword research. I think about query syntax…

What I Learned In 2018

(This is a personal post so if that isn’t your thing then you should move on.) 2018 was a satisfying year because many of the issues that I surfaced last year and in prior years were resolved. I moved my…

Tracking Hidden Long-Tail Search Traffic

A lot of my work is on large consumer facing sites. As such, they get a tremendous amount of long-tail traffic. That’s right, long-tail search isn’t dead. But you might think so when you look at Google Search Console. I’ve…