Goldman Sachs was set to offer its wealthy clients exposure to bitcoin and other crypto later this year, MarketWatch has confirmed.
“She will work closely with advisors to educate clients about blockchain technology and the digital assets ecosystem, and seek to deliver content, investment offerings and services,” according to the memo.
Rich will co-report into the heads of the cross markets team and markets coverage group in the U.S.
The move comes as bitcoin, the asset that was created in the aftermath of the 2008-2009 financial crisis, has soared to unexpected heights, recently touching an all-time high at $61,556.59 on CoinDesk.
At last check, bitcoin was changing hands at $58,242.56, off 1.4%, but the asset has soared over 100% so far this year, compared against an over 8% gain for the Dow Jones Industrial Average DJIA,
Meanwhile Morgan Stanley MS,