Category Archives: Search Podcast

Speaking, Mentorship, and Professional Growth with Ashley Berman Hale – Ep. 206


Ashley Berman Hale will be joining Loren Baker today to discuss the opportunities to grow your personal brand, your career and “giving back” in today’s episode of the Search Engine Journal show.

The launch of United Search (

– What is an SEO Speaker Accelerator?
– How is United Search helping people in the SEO industry?

Mentorship in Search
– The importance of mentorship for both the mentor and mentee Personal Branding
– How important is it for ones’ SEO career?

Speaking and Coaching
– How to get started speaking at SEO events
– How to boost the resume when speaking at events

What Events are Looking for in an SEO Speaker
– A little behind the scenes at SEJ on what we look for
– Coaching speakers
– the importance of doing so and horror stories when you don’t

Diversity in the SEO Speaking & Working Space Action Items & Take Aways
– How can a beginner or someone who’s really good at what they do but may not be “putting themselves out there”
– 3 to 5 things they can do right now

Local SEO & Google My Business Optimization with Amanda Jordan [Podcast]

Loren & Amanda will jumping into quite a bit of topic matter on local search including:

  • How has Google My Business changed in the past year?
  • What are some of the missed opportunities in GMB?
  • How does the connection between onsite content & GMB visibility work?
  • How can a brick & mortar effectively track foot traffic back to Google searches?
  • Click to Collect, is this a local search KPI?
  • Recommendations for streamlining GMB certification.

Local Search:

  • Tips for location page optimizations?
  • What to avoid with local on-site SEO?
  • Is localized expert content effective and scalable?