A new report shows user-generated content, such as photos uploaded by customers, plays a significant role in purchase decisions. eMarketer reports that 62% of consumers… Read More »62% of People Say Customer Photos Influence Purchase Decisions via @MattGSouthern
It’s hard for local marketers to believe that it was just last March our goals were completely upended and we were forced to drastically change… Read More »7 Local Marketing Measurement Best Practices for Times of Crisis via @mjnyman
Successful search marketing campaigns start with good data. Who is in your target audience, where they come from, and how they move through your website… Read More »Google Tag Manager: A GA4 Beginner’s Guide via @KayleLarkin
As of two weeks ago, a dozen brands were planning to skip Super Bowl LV. Since then Budweiser, Microsoft, and Walmart each announced they would… Read More »Top Super Bowl LV Ads: Brand Impact & Marketing Takeaways via @gregjarboe
Referral spammers have been making their way into our Google Analytics (GA) data without ever actually visiting our websites since around 2013. Referral spam may… Read More »How to Filter Out Referral Spam in Google Analytics via @ChandalN
As challenges and obstacles to reaching the top of the SERPs and staying there have continued to grow, competitor analysis has become more important than… Read More »3 Ways to Quickly Compare Your Website with Your Competitors via @ChuckPrice518
Maybe you’re here because you’re a die-hard fan of performance metrics. Or maybe you don’t know what Lighthouse is and are too afraid to ask.… Read More »A Technical SEO Guide to Lighthouse Performance Metrics via @Jammer_Volts
Last year was unprecedented, brutal, trying times, and more. But enough of the 2020 talk. Now you’ve got your whole year in front of you… Read More »You’ve Got Time! Build Your 2021 Marketing Strategy Now via @danibeetalks
2020 was a year of monumental digital change on just about every front. Politically, sociologically, economically, culturally and from a technological perspective, we saw major… Read More »Enterprise SEO in 2021: The Importance of Insights & Value of Action
If you’re looking for digital marketing reporting software that’s both powerful and free, look no further than Google’s Data Studio. Google’s free visualization and reporting… Read More »14 Essential Data Studio Visualizations for Paid Search Marketers via @amyppc
What is one of the biggest challenges faced by all performance marketing stakeholders – agencies, marketers, brands, investors, and executives? Consistently and correctly quantifying the… Read More »Profit per Click: What It Is & Why You Should Track It via @DigitalSamIAm
Google’s holiday shopping guide is now updated to reflect what people are searching this season. / 2 hours ago / 3 min read Google’s latest guide to holiday… Read More »Google Data: Top Holiday Shopping Searches via @MattGSouthern
