When it comes to machine learning and SEO, a number of advancements in the past decade have given Google a lot of publicity and praise for projects such as RankBrain, BERT, and SMITH. With that said, Google isn’t the only search engine making great strides in advancing machine learning (ML). Read more…
As Google continues to dominate in terms of search engine marketshare, website owners are constantly seeking new ways to bring traffic from there to their own sites, as well. Getting listed in Google News is a fantastic way to earn more attention for your content, thanks to the increased visibility Read more…
Google’s John Mueller says it’s common for broad core algorithm updates to impact Discover in addition to web search results. Google sees Discover as part of search results, rather than a separate component. Since Discover is part of search it uses a number of the same quality algorithms, Muller says. Read more…
Google’s John Mueller says identical content published in different formats, such as a video and a blog post, is not considered duplicate content. Site owners can safely repurpose a video as an article, for example, without concern about Google seeing the two pieces of content as the same. It’s even Read more…
Step 2: Identify Opportunities by Industry What if you’re looking for new industries to target, which you don’t already have clients within? Climb Online looks through the Virgin 500 or 30 Under 30 lists to find young, rapidly-growing companies. You can also discover these fast-scaling businesses and industries by looking Read more…
I’m about to tell you an SEO fact that will answer so many questions about how Google operates that I can’t even cover them all in this article. It’s also a great way to stir up debate in your finer SEO discussion forums. Google ranks webpages, not websites. Don’t believe Read more…
Google’s John Mueller says sites can display pop-ups without being affected by the mobile interstitials penalty, as long as the pop-ups are temporary. Since the intrusive interstitials penalty was introduced in 2016, the word from Google has been to avoid showing pop-ups to mobile visitors or risk having your pages Read more…
One of the most common questions I get regarding content marketing is “How do I know what to write about?” Looking to SEO keyword research is one way to determine which topics to tackle on your website. But how do you know if you are missing out on other, more Read more…
Google’s John Mueller answered a question about throttling traffic to sites displayed in Google Discover. Many publishers have over the years suspected that Google puts a limit on how much traffic some sites receive. The question was about Google Discover, a feature in Android where Google will show sites of Read more…
Google’s John Mueller had kind words for Digital PR in a Twitter discussion. He went so far as to say in many cases Digital PR is more critical than Technical SEO. What is Digital PR? Digital PR is basically just building awareness and popularity. The short description of the strategy Read more…
Google has updated it’s Product Structured Data page to add a new form of rich results called the Price Drop Appearance. The price drop appearance will display price drop information in the search rich results. Structured Data and Google Rich Results Schema.org structured data was developed by Google, Yahoo, Bing Read more…
Let’s face it, New Year’s resolutions are kind of B.S. Especially this year. It feels like just leaving the house would be a great New Year’s accomplishment these days, right? The first of January felt for many of us like an arbitrary date on a calendar that came and went. Read more…
