Since they first launched in 1994, Rap Snacks have been giving nods to today’s biggest hip-hop artists on their chip bags. Rappers like Rick Ross, Cardi B, Migos, and Lil Yachty have their own flavors, but now, Rap Snacks is expanding their enterprise. For a new line of beverages, Rap Snacks tapped Lil Baby to be the face of their product.
Rap Snacks unveiled their line of Lil Baby Oowee Lemonade products Monday. The drink comes in five flavors: Fruit Punch, Strawberry Watermelon, Mango Pineapple, Blueberry, and Sweet Tea. Along with featuring Lil Baby on the wrapper, a portion of the proceeds from Oowee Lemonade will be donated to the organizations Atlanta Children’s Center and Covenant House in Atlanta.
Lil Baby’s Rap Snacks beverage line “Oowee Lemonade” will be in stores soon. Which flavor are you trying first? 🤔 pic.twitter.com/qkYhFAw5jp
— Rap All-Stars 🏆 (@RapAllStars) March 15, 2021
About his endeavor, Lil Baby called the Rap Snacks partnership “life-changing.” “I know my fans are going to love this line of Oowee Lemonades,” he said. “Rap Snacks are about hip-hop culture, I’m about the culture, and I’m excited that proceeds from every purchase are a ‘give back’ to help our communities. It’s exciting to be a part of something that will lift people from my hometown and nationally through the BossUp Foundation. It’s life-changing—I’ve never been a part of anything like this before.”
Echoing the rapper’s statement, CEO of Rap Snacks James Lindsay said: “We’re so excited to make this announcement after Lil Baby’s show stopping appearance at the Grammys. This extension of his partnership with us will connect with his growing fanbase the world over. We are the only company to feature hip-hop icons in association with our products. Our lemonade is a great-tasting product. We’ve combined flavors that haven’t been done before, and we’re expanding our market.”
Check out the new products above.